Agent Media reserves the right to limit the number of cards advertising a particular product type in any given mailing.

Agent Media allows only two advertisers to run ads advertising the same product line for the same carrier. The first advertiser executing an insertion order will have the right to advertise the carrier name or other carrier-identifying information, such as product names or logos.

The second advertiser for the same carrier and product line must run a “blind” ad with no carrier name or other carrier-identifiable logos, slogans, or wording. For example, marketer  A  may advertise a life product for carrier X using the carrier name, while marketer B advertises the same life product with a “blind” ad. Marketer C may advertise an LTC product from carrier X using the carrier name while marketer D runs a “blind” ad for the same LTC product. Consequently, two or more cards with a particular carrier name may be in the same mailing based on the breadth of the carrier’s portfolio.

Prior advertisers have a first right of refusal to re-advertise a carrier, which must be executed 15 days prior to the closing date. This first right is subject to space availability as to product types or number of cards in the mailing. Any decision regarding exclusivity will be made by Agent Media, and its decision will be final.