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ASJ’s eMarketing Suite is a newly launched electronic marketing program. The program offers select sponsorship spots on www.AgentsSalesJournal.com as well as two electronic newsletters with a combined circulation of more than half a million agents. This simple, cost-effective program offers you value-added features you simply can’t get anywhere else — a powerful, ongoing strategy for driving traffic to your Web site every month combined with a unique proprietary lead generation capability.
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Sponsorship of ASJ Highlights
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| Description: | | Electronic newsletter highlighting some of the most popular stories on www.AgentsSalesJournal.com each month | | Circulation: | | Approximately 400,000
| Frequency:
| | Monthly (closes on 7th of each month; blasts middle of each month) | Value added:
| | Complete contact info for every agent clicking through to your site using our proprietary instant lead capture technology |
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Sponsorship of ASJ Inbox
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| Description: | | Electronic newsletter offering Web-exclusive content exclusively available to a select group of agents that includes ASJ subscribers | | Circulation: | | Approximately 50,000 national ASJ subscribers and National Top Producers
| Frequency:
| | Monthly (closes on 23rd of each month; blasts end of each month) | Value added:
| | Complete contact info for every agent clicking through to your site using our proprietary instant lead capture technology |
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Sponsorship on AgentsSalesJournal.com
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| Description: | | Companion to Agent’s SalesJournal print edition
| Frequency:
| | Banner ads on site are hosted on every page and visible 24/7 | Value added:
| | Benefit from a huge traffic-driving strategy — more than 800,000 print and email ads driving agents to the site each and every month where they’ll see your banner ad |
LEADS, LEADS, LEADS These three banners ads work in unison to bring you the ultimate in lead generation. One click on an ad will redirect the agent to your Web site and capture in the producer’s contact information. Then simply log on to a protected site to retrieve your leads.
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Premier-Level Suite: $6,820/month (3x rate)Includes leaderboard placement in ASJ Highlights, ASJ Inbox, and Web site
Platinum-Level Suite: $5,770/month (3x rate)Includes large vertical placement in ASJ Highlights, ASJ Inbox, and Web site
Gold-Level Suite: $4,720/month (3x rate)Includes medium vertical placement in ASJ Highlights, ASJ Inbox, and Web site
Silver-Level Suite: $3,670/month (3x rate)Includes small vertical placement in ASJ Highlights, ASJ Inbox, and Web site
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| CASE STUDY: | National BGA Finds Success in eMarketing SuitesRitter Insurance Marketing Boosts Recruiting Efforts with eMarketing Suite from the Agent’s Sales Journal | SituationRitter Insurance Marketing LLC, a marketing organization based out of Harrisburg, PA, needed a way to recruit life and health insurance agents using their free online Medicare quoting Web site. Ritter Insurance tried other online and traditional print advertising media but were unable to get the number and quality of leads they wanted. They needed a way to specifically target insurance agents to get the most return on their investment. | ApproachWhen Ritter Insurance Marketing explained their challenge to Agent Media marketing consultant Charles Glassey, he told them about a brand-new, one-of-a-kind lead generating electronic marketing program about to be launched called eMarketing Suite. This new recruiting tool, now available to insurance marketers for the first time ever, includes three media components making up a series of cost-effective banner ads on www.AgentsSalesJournal.com, the home page of the Agent’s Sales Journal, as well as two newly launched electronic newsletters, which have a combined circulation of more than 500,000 agents.
The three components include a unique lead generation capability so that advertisers get more than just click-throughs to their Web sites — they get the complete contact information of qualified agents who clicked to visit the site. | ResultsBy the end of May 2008, the eMarketing Suite provided Ritter Insurance Marketing with close to 700 quality insurance agent leads after only two months of advertising.“The results I’ve gotten from advertising in the eMarketing Suite have far exceeded my expectations,” Craig Ritter, President of Ritter Insurance Marketing said. “This program was able to get my ad out to those agents who I hadn’t been able to reach before and presented a cost-effective, targeted, and simple way to advertise. “Plus, the value of the eMarketing Suite is unbeatable. I’m working with about 80 new agents from just one month of advertising. And it’s even easier to track leads than the other online advertising services we were using. I’ll definitely continue to advertise in eMarketing Suite and other Agent Media products.” |
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